A Small Information About SEO

 

FULL FORM OF SEO?

SEO:-Search Engine Optimization.

WHAT IS SEO?

We can say ,Search engine optimization is the process of ranking on a search engine results page. SEO stands for search engine optimization and is a process used to optimize a website's technical configuration, content relevance, and link popularity so that its pages are easier to find, more relevant to user search queries, and To become popular, and as a result, search engines rank them better. 

HOW SEO WORKS?

Search engine is a medium for finding information online. Everything is on the Internet, but search engines consider it among millions of websites. It selects and displays information using algorithms.

Search engines like Google, Bing, Yahoo. It works in three stages, the list of which is as follows- 

crawling

 indexing

 ranking

Crawling:-The process of crawling is the first part of search engines. In this, whatever search engine you want to rank on like Google, Bing, its bots (spider) will come to your website and scan which category your website belongs to, like > blogging website, news website, sports website, etc.

Indexing:- When your website comes to indexing through crawling, the job of indexing is to send it to the database. There are separate slots for each category in the database, like > if a sports website has been crawled for indexing, then it will come in the sports category in the database.

Ranking:- In this stage of ranking our website ranks on search engines. Whenever a user will make a query, like I searched what is digital marketing, the page which has the best crawling & indexing and on page / off page / technical SEO in this query will rank on SERP.

WHAT IS SEO MARKETING?

Everyone wants to expand their business. In this situation where big companies have made their place on the first page of Google. At the same time, search engine marketing also gives us an opportunity to come above those companies by spending a little money. When we come up with this compared to other companies, then it is called these organic results or advertisement, but it does not appear to be advertisement but appears to be a simple search result. This is the best way to rank on Google in any category.

Search engine marketing is a type of digital marketing in which search engines increase the views of some websites and give them higher rankings than other websites. This work is specifically done to advertise those websites by taking money and gives higher ranking to those websites in the search engine result page.